Our vision
To strengthen relationships between the Arab world and the rest of the world through improving communication skills and cultural understanding.
Our values
Integrity: We champion an environment of honesty, transparency, fairness and high moral standards.
Excellence: We strive to exceed expectations and be the best that we can be, maintaining the highest level of quality.
Partnership: We build strong relationships and alliances to achieve success for the long term.
Empowerment: We encourage initiative and provide opportunity for our people.
